It’s true; you never really appreciate what you get for free online.
Sure, you download the stuff; then more often than not file it and forget it.
Then nine times out of ten…
1. You discover you already know all this stuff, or
2. You realize it is total hogwash, or
3. You have to shell out again for an upsell to make it work
Now you compare it with similar free stuff you downloaded earlier and are surprised to learn there is intrinsic value attached; value you failed to spot first time around – if you even bothered to look.
Free stuff can be good if it follows these criteria…
? It emanates from a genuine source of expertise in its genre
? It does not set out to sell you something you neither need nor want
? It contains content of genuine value
Free stuff can make you money when you dispense it yourself if…
? Your offer is presented in good faith
? Your offer does not attempt to persuade the recipient to make a complementary purchase
? Your offer provides a genuine solution with no strings attached
Above all resist the temptation to infest your offer with a proliferation of thinly disguised affiliate links; they will just hack off the beneficiary.
Free stuff will build you a priceless resource if…
All you ask in return for your free stuff is an email address where you can relay a message with the download link.
Treasure your flow of freely given email addresses; compile them daily into a priceless asset; your ever-growing voluntary optin list.
Now you can think about upselling…
(This great article simplifies it all and well said by Jim Green)
If you have a great article contact me with your name, email and website and I’ll get back to you a.s.a.p.
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