In this era, where it’s an indispensable pre-requisite for any business to establish and boost its online presence, WordPress is a really helpful and effective tool. Here are a few factors that make it really preferable as a content management system for small businesses.
You Do not Need to Pay Even a Penny for It
Isn’t that a great thing? You can easily download the full version of the WordPress software application without paying even a penny. Once done that, you can host it on your domain. Nobody is ever going to ask you for any charge as software license fee or anything else. It’s an open source application. You are free to use this CMS for your business for as long as you want. That makes this CMS even more preferable especially for the small businesses.
Easy To Use
They think they would need a tech pro and designing and development employees to take care of such needs of their business. However, with WordPress, you don’t need to have those technical or programming skills in order to create and manage your site, its webpages, posts, add images, videos etc. No wonder, this efficient application has gained a huge popularity so quickly.
The application has numerous customizable themes that you can easily utilize to get the aesthetics and the look and feel on your site. It has simple and easily managed menus and interfaces, using which you can easily redesign and restructure the web components without any technical or web skills.You yourself can maintain the business’ site internally.
There is no denial in the fact that Search Engine Optimization or SEO is quite an indispensable pre-requisite to enhance your business online presence and its traffic. It’s really important for your site to be in the top results of the search engines. It is only then that your products and services will be noticeable to common people searching for them.
Anyways, the point here is that the WordPress also takes care of the SEO needs of your business website. You, with only little knowledge and idea on SEO can have its basic setup on your site and that will work efficiently without needing to manipulate any code or to understand any algorithm.
Plugins to Enhance the Core Functionalities
There are numerous plugins available for WordPress that enhances the functionalities and usability of this efficient application to a great extent. It’s with the help of these plugins that you can do a lot more with WordPress. These include the following:
- Adding e-commerce
- Integrating social media
- Adding newsletter surveys and forms
- Adding custom audio and video players
- Optimizing your site for the mobile devices
- Adding sitemaps for visitors
- Blocking spams and unauthorized accesses, and much more
In short, these plugins will help you do whatever you want to do on your business site with the help of your WordPress application. No wonder, people love the plugins that help them enhance the functionality of this efficient application to a great extent.