What Are Podcasts?

Podcasting operates in a similar way to that of a magazine, where listeners and web browsers have the option to subscribe to a particular podcast. Once subscribed, a listener will have newly broadcasted podcasts automatically transferred and synced to the subscriber’s PC or mp3.

There really are no limits to the type of podcasts that exist, and everything from a podcast about graphic design to a series about home maintenance can be easily found within minutes.

There’s a podcast to suit anyone’s individual taste, style, or preference. You might be relieved to know it’s relatively easy to set up and establish your own podcast series. But is it right for you?

Should You Be Podcasting?

Do you run a business? Do you have something to say about a topic that plenty of people could benefit from? People love media in all its forms, and since podcasting is one of the fastest growing media outlets out there, it’s a good idea to waste little time and get started right away. Here are a few things you should ask yourself and consider before starting a podcast.

First off, you should figure out who your audience will be. It’s important not to get stuck with the idea that only a certain group of people download and listen to podcasts, like tech-savvy men in their late twenties, for example. A study conducted by eMarketer in 2007 discovered that around half of the people who download and listen to podcasts are either male or female, between the ages of 35 and 54. Just imagine what this same statistic looks like today.

People subscribe to podcasts to gain something, whether it’s a new skill or even just for laughs. The point is to provide insight into a particular niche or industry and let listeners know you have something that’s worth listening to. It’s also a good idea to run a podcast without sounding too salesy or over-promotional. Another rule of thumb to remember before starting a podcast is to update it on a regular basis. Try to formulate a schedule that lets you produce podcasts with fresh, new material either weekly, bi-weekly, or whatever your schedule allows. The point is to be consistent with the recordings and the material.

Benefits Of Podcasting

– Listeners could be performing several tasks at once when listening to a podcast. For example, a podcast listener could be walking the dog with a set of headphones or may be listening to the recording in the car on the way to work, there really are no boundaries. This makes podcasting one of the most transportable and flexible forms of media available.

– Putting your own voice with a brand, company, or idea let’s you connect with an audience and build a lasting, stronger long-term relationship with the listeners.

– Podcasts can even record and replace seminars and educational conferences, providing listeners with an insightful view into a particular industry or idea.


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