Not Tracking Results
After all this work, you probably will have some idea on whether your strategies are working or not by tracking the bottom line. That’s just the very basic way of tracking your Internet marketing success. The three main things you want to track to tweak further for better results are traffic, conversions, and marketing effectiveness.
Your website will track traffic by way of the unique visitors and hits to the site, along with other statistics. While that’s a good way to know how popular your site is, it tells you very little about where your main streams of traffic are coming from. Taking a further look, you see what countries give you the most hits and which sites as well. If you’re testing a specific promotion, however, it doesn’t really show up unless you take the time to use a URL shortener that will track how many specific hits to that link showed up on different days. Include techniques to view traffic and analyze it in as many ways as possible.
Conversions typically refer to converting a visitor into a customer. However, if you are using CPA offers, you may just be converting them into someone who completes an action that delivers money to your pocket. You may want a free area where people subscribe and convert from an anonymous visitor to someone with an email account. There are numerous conversions that can show you how well your site is doing and where it needs more work.
When you do email campaigns, wouldn’t it be nice to know how many people opened your emails and clicked your offers? Using a system like Aweber.com, you can automate your sales pipeline and also track the effectiveness of your email campaigns, down to the emails and links that got the most attention. This helps you to start to recognize what works with your audience and what doesn’t.
Split testing is another way to test the marketing effectiveness of different sales pages. This can be done with email marketing too, but it’s often used with Web pages. The idea is to set up two different versions of a sales offer and send half of the traffic to one Web page and the other half to the other Web page. The one that has a better conversion rate is the better advertisement, even if all that was changed was a title or the position of a “Buy Now!” button.