Ok so the first thing I want to talk to you about is getting started. The number one thing I’ve seen over the years, from the friends that came and went, and those that didn’t make it, and even from those that did in the early days was that they were put off in the beginning. You know the story, and in fact, may have experienced or are experiencing this yourself right now, the ‘I only have a thousand people on my list’ syndrome, where it all isn’t quite happening fast enough.
Let me put your mind at rest here. Done properly, with a good solid product and joint venturing and making some new contacts through a single website, a single product not even directly aimed at increasing your list size or quality can put you up two, three, five, and even ten thousand subscribers within a few months. I’ve seen it, and I’ve experienced it. We’ll talk more about this in a moment, but first I want to be sure that you understand that numbers don’t matter.
So what if you only have five hundred people on your list, when all of those 500 people know you, trust you, know your products, and most of them either bought from you before or see you as more than a random nobody sending them e-mail. I’d pick that 500 person list over a random low quality, purchased leads or whatever list consisting of 10,000 people any day. Whatever you do, don’t get disheartened by low numbers. Numbers mean nothing, it’s how you interact with them and how they respond to you that matters.
And on that note, there’s something else I want to get out to you right now, if you’ve done this before, or have thought about doing it, or haven’t done it yet, listen up, because it’s amazing how many people I speak to, asking how their list building is going, and they say to me oh yeah, I only had three, four, five hundred on it, so I ditched it and started again. They weren’t responding to me anyway. How to make them respond to you is a different report altogether. But please, do not start ditching lists like this to get organized again.
Throwing Out Prospects Doesn’t Get You Organized
The bottom line is stop starting again. If you’ve done so before, it might be too late to revive your old subscribers without being reported or attacked, if you’re thinking about it, don’t do it. Five hundred people is a gold mine on its own, and hey, only fifty more of these and you’re at 25k already. If you have no idea what I’m going on about with all this giving up lists stuff, great. Take note and fix your organization and your situation before starting anything new, or you might just find yourself in the above situation and wasting the last few weeks, or even months in severe cases of your promotion time and budget. (I’m still amazed at how many actually throw prospects away).
Am I Building My List by Doing This?
Next up, this is a great starting block to help you on your way to building your list as one of your main resources. Am I building my list by doing this? Ask yourself this question every time you carry out a task. In fact, you should really be asking yourself if what you’re doing is helping you build one of your five primary resources. If it’s not, then you shouldn’t be doing it because it’s likely you’re wasting your time and your money at the same time.
Always think in terms of your list. When you ask affiliates to promote your site, are you gathering the leads that the affiliates send to you for your own list? When you’re discussing joint ventures, whether they’re long term or short term, are you thinking about whether it’ll benefit your list? Heck even, when you’re mailing your own list, or contacting your affiliates, or placing an e-zine ad, or dealing with PPC search engines, are you increasing your leads, is your list getting bigger and being packed with quality subscribers? Lead generation trumps immediate profit every single time. Never lose sight of that.
Something I really want to show you now, and that’s how the people with established personal lists of their own customers are pure gold. You’ll want to give them whatever it takes to get access to them, even if it’s just an ad or two sent by them on your behalf. Imagine how awesome would it be to be able to wake up in the morning with a new product, put it together and immediately have an instant and free promotion tool at your disposal where your product reaches not only top affiliates, but at the same time people who are willing to part with their cash.
If they’re not willing to spend on your products, then quite frankly you shouldn’t want them on your list. A way to ensure that the people on your list do indeed part with their cash for peoples products is to get your contacts from other private lists through simple joint ventures that allow you to take parts of their list away and add it yours, a simple ad swap for example, or joint venture that sends their list to your product/follow-up system, or even better; through an endorsement. Joint venturing at it’s most basic, but at it’s most powerful.
So, moving on, how seriously do you take building your own list of contacts that you can use as a very powerful bargaining tool and to grab free sales from whenever you launch a new product? If you’ve been around for any length of time, it wouldn’t surprise me if you’ve been told list building is more important than making sales, or even the other way around in some cases, sales being more important than building your list.
The first quote you probably heard from some of the more experienced marketers out there, is how building your list is all important and how it’s the be all and end all of your marketing. This is probably why a lot of people get downhearted and quit, they believe that because their list isn’t growing fast enough, they won’t succeed. This is simply not true. We’ve got all those other juicy resources to build and compliment each other, affiliates, customers, Jv’s, long term customers and of course your list.
The second quote gives me the giggles. It’s typical geocities marketer stuff, where someone sets up a free site with popups all over, trying to show us all that they know everything there is to know about marketing (I don’t think anyone knows everything there is to know about marketing), anyway, the general trend of these types of sites is to try and persuade you that the people earning big incomes from marketing aren’t telling the truth, or don’t know what they’re doing. This is where you’ll generally be told that sales are the most important thing a marketer can aim for. Totally wrong, but, I digress.