The Importance of SEO

In the last post we talked about how to develop your online marketing strategy.
In this post, we are going to go over the importance of SEO so you can have a better understanding of what it stands for.

The term SEO floats around the Internet, but exactly what does it stand for? The simple answer: it stands for search engine optimization. Which is not very helpful in laymen terms, so let’s go a bit more in depth.

What we can gather just from the name is that SEO is a process of optimizing a website or page for search engines. Well, we all know what search engines are, but what does it mean to optimize for them?

Used as an online promotion technique it makes a website visible to consumers who use search engines. Whenever someone searches for something on Google, Yahoo or Bing they’re shown several pages of results. If you can get your website listed on the first page of the major search engines it can mean a ton of free promotion for your business.

Typically, most people only click on results found on the first or second page of these results, but sometimes a search can result in 10 or 20 pages and the average user often ignores all those extra pages. That is where employing SEO strategies can help.

Let’s go over a few that you can use:

If you want to achieve good search engine rankings, you must use your keywords and keywords phrases effectively. This include adding them to your content in several places including in the page title.

When you are optimizing your pages keep in mind that the title tag is different from a Meta tag, but it’s important to consider it as a part of your SEO strategy. Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when visitors view the page.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases in the content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name in every title of every page. Actually, most of your prospective customers do not bother to know the name of your business until after they have looked at your site and decided it is worth book marking.

Therefore, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Another good tip is to keep the title tag less than 64 characters long and do your best to ensure that the title tag and your meta description are interesting, meaningful, and relevant to your site.

Now I know all of this can sound confusing especially if you are new to promoting online so don’t worry if you don’t know how to edit code and insert title tags and descriptions. It isn’t a hard skill to pick up and if you hired someone else to build your website for you they should have no problem helping you with SEO.

Make sure you look for your next post soon. We will be talking about a few online promotion techniques that will help you turn a profit.

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