As most successful marketers would declare, affiliate marketing is the first step in the launch of an incredible online business. However, one of the laws of affiliate marketing that cannot be broken is that of preselling.
Preselling is basically conditioning your website visitors to be ready to click to the merchant site and buy their product (and earn you your commission.) Taken together with the other affiliate marketing “laws”, this is the most important.
When a person opens your site and all he sees inside are hard-sell approaches, that person will get out of your site in less than thirty seconds. How would you react yourself if all you see around in a site are banners and more banners, sales pitches, lighted blinking ads, and an array of links, etc.?
The person was looking for information but suddenly was pressured to buy something.
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