When you have a small home-based business, and are basically just starting out, there are many great ways to make a large leap ahead.
One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful.
There are many sites online these days that make e-commerce an excellent decision for your business.
Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis.
This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you’ve been waiting for.
Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated confirmation through your e-mail. Continue reading →
Everyone builds a web site thinking it will be the next big thing. Here’s how to really turn your web site into a lead generation machine.
Lead Generation Machine
With a few simple steps, you can turn your web site into a lead generation machine. Grab the attention of your audience, direct your audience, get feedback, keep track, optimize follow-up efficiency and market. Here’s how:
Get your audience interested in what you have to offer. Make it exciting with catchy copy and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service. Do this as soon as possible on the entry page.
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Online marketing is not cheap. You can spend thousands of dollars on Pay Per Click (Google Adwords) and thousands of site-targeted dollars (AdBrite), and you can spend thousands just buying text links from individual sites. Trust me, I’ve spent thousands on advertising.
However, my favorite form of marketing is the free kind. Anything free I like, especially if it helps my websites make more money without increasing my advertising costs.
Here are three easy and quick ways to market your website at no additional cost.
1. Business Cards
Business cards are a staple in my advertising arsenal. You can leave them everywhere and give them to anyone. The best part is, they are free!
Use them where you want, when you want, and as often as possible. That is the motto I live by whenever I get a shipment of business cards in the mail. Continue reading →
When the tide comes in, all boats in the harbor go up… the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times.
Regardless, there are some business that just seem to weather the tough times with grace, not really affected by recessions. It’s almost as though they have a secret source… maybe they do… customers.
Hey, customers always buy… in the good times and in the bad times. They still have needs and still make purchases. When you understand their needs and wants, you have the keys to keeping your business afloat when others are grounded.
Implement these three tactics successful marketers use, and you’re set for success.
1. Just One
Customers can be like a two year old in a candy store… they want it all. Yeah, sometimes it’s hard to make up your mind about what you really do want when everything looks so good. Continue reading →
Have you written a great book, but have trouble finding leads? The goal is to find customers interested in your book and prompt them to purchase your book.
This is a task that is no easy feat, unless you understand psychology. You can persuade potential customers through various psychological techniques.
What types of psychology techniques should you use? Following are honest psychological techniques and not the work of a slick salesman.
Therefore, anyone can try their hand at these techniques and maximize their leads and profits.
The three techniques include: giving a gift, determining exactly what your customers want, and to present bounce back offers. Let’s take a look at each technique in more detail.
Psychological Tip #1: Give a potential customer a gift. Giving a gift before you encourage a customer to buy your product is highly effective. This method actually prompts your customer to buy more of your product at their own initiation. Continue reading →