List Maintenance

The Four Methods of List Maintenance

E-zine Or Newsletter: The e-zine, or newsletter, is a list of people that you gather, and send information related to your target market on a weekly, bi-weekly, fortnightly or monthly basis. The idea is the useful content that you send them will have them want to keep reading and open your mail each time, keeping your response rates and read rates high.

Ok so here we have it. The staple of most online marketers before they hit is big, and sometimes even after, the well-known e-zine list. I’m sure you’ll already know from reading the intro here that this method in itself can actually become a lot of work. Now don’t get me wrong, I’m not afraid of work, obviously, seeing as I’m sitting here writing a half million word report spread over 15 manuals, but when it gets to a particular point, it may not be prudent for you to run an e-zine anymore. This however is a good place to start if you have the time. Continue reading