Setting Up Your Survey

Setting Up Your Survey

There are many ways to go about setting up your marketing survey. One is to compose an e-mail and ask people to hit “Reply” and fill in the answers. This method is easier for you to set up, but some people would not respond simply because they do not know how to add text to a reply. Also, because of differences in browsers and e-mail programs, some of your responses may be choppy and difficult to interpret.

Another method is to set up a web-based form that sends responses to your inbox. Most of these are simple and free to set up; when you send out your survey request, you would only have to include a link to your form in the e-mail. Here are some places you can set up a free web-based form for your survey:

  • Survey Console: A thirty-day free trial allowing you to test 400+ survey templates for your web site. NOTE: Thirty days should be plenty of time for you to conduct market research, so you won’t have to pay for the service.

  • SurveyShare.com: By signing up for a free membership, you will receive free survey creation software and access to survey templates online.

  • BlueSQL.com: Free web-based survey creation service that allows you to include dropdown lists, radio buttons, comment boxes and more. You can check your survey results online and have individual results sent directly to participants.

When e-mailing links to your survey, make sure your subject line is compelling and to-the-point, and the text is short and direct—particularly if you’re posting to a group or sending a request to people who have not asked to take your survey. Following is a sample of what your survey invitation might look like:

SUBJECT: You are a few clicks away from a free [incentive] on [TOPIC]

Have you ever wondered how to [compelling question on your TOPIC]? We are developing an exciting new [book, e-course, CD] on how to do just that—and we need your input. And just for taking a few moments to answer [number] simple questions, we will give you a free [incentive] for your time!

Click here to take the survey and claim your free gift: [link to your survey]

NOTE: Do not use ALL CAPS in the subject line or body of your e-mail. Many spam filters discard messages that use excessive capital letters, and your message will be lost before your target has the chance to think about it.

Posting surveys on your web site is a useful tool even beyond the marketing phase. The more interactive your web site is, the more likely people will return to visit again. You can find more information on getting repeat traffic for your web site in the chapter entitled “Drive Traffic to Your Web Site.”

Have you ever wondered how to [compelling question on your TOPIC]? We are developing an exciting new [book, e-course, CD] on how to do just that—and we need your input. And just for taking a few moments to answer [number] simple questions, we will give you a free [incentive] for your time!

Click here to take the survey and claim your free gift: [link to your survey]

NOTE: Do not use ALL CAPS in the subject line or body of your e-mail. Many spam filters discard messages that use excessive capital letters, and your message will be lost before your target has the chance to think about it.

Posting surveys on your web site is a useful tool even beyond the marketing phase. The more interactive your web site is, the more likely people will return to visit again. You can find more information on getting repeat traffic for your web site in the chapter entitled “Drive Traffic to Your Web Site.”

Next post:  Sample Marketing Survey  (an example)

 


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