Conversion rate is the term referring the actual percentage of online visitors who are turned into actual customers or purchasers of products and services sold through a Website. Conversion also covers success when a site persuades readers to download recommended information and fill out forms. Such results are the desired and targeted outcome of any online preselling strategy.
Needless to say, conversion is an important factor of any customer acquisition system, which is effective in making Websites find, acquire and engage potential clients and customers. Through Website traffic, products and services could be promoted, presold and actually be sold.
Videos and conversion rates
Technically, a conversion rate of 0.5% and lower is very common among current online sites. If you want to make your own Website very effective in converting readers, you need to target a 2% conversion rate. However, with effective and really working conversion strategies, which should be integrated with an Internet marketing plan, the rate could be boosted to as high as 5%.
Different strategies could be used to bolster online conversion. The usual techniques include professional and effective search engine marketing campaigns, active promotions and good lead generation. The most striking and well-proven effective strategy is the use of online videos. Needless to say, online conversion strategies would be made more effective through the use of videos.
Videos provide significant benefits to online preselling. First, motion videos enhance visitors’ trust in the products and services shown. More prospective customers would be persuaded to heed the call of action through lively, interesting and convincing Internet videos. Websites could use online videos to convey pivotal information that are needed and searched for by online users. Moving pictures communicate more than thousands of words. In an instant, readers could be made into actual purchasers. That is the main idea of preselling.
So how could you make online conversion techniques more effective using videos? There are simple tips that could help make video content more successful. Here are several simple guidelines.
Produce the videos in a way that customers’ interest could be further aroused. Take time to produce videos with content that provides real value to intended readers. Understand the audience and set clearer goals. Educational videos are almost always effective.
Consider readers’ playback capabilities. Video performance is sometimes dictated by users’ operating system. Moreover, produce and format videos that could still be ideally accessed by online users using dial-up connection. Decide whether you like to post a progressive downloadable file or a live streaming video.
Use effective meta data for your video files. Doing so could effectively facilitate an ideal organic search position. Take note that most old video encoding programs do not result to optimized video content. Thus, stick to the most current versions.
Lastly, know what you want your audience to do after watching the video content in your Website. Do you want them to fill out forms, go to recommended site, rate the video, respond to a poll, forward the video to friends or buy products and services? Be clear on your message by directly telling video viewers your call to action. If you are preselling (which should be your aim), your video content should make viewers buy the products you talk about.