Many decades back, syndication was also associated to the sell of rights to broadcast or publish content in multiple media channels. While this activity is still practiced, nowadays, online syndication has its own name and standards. RSS stands for Real Simple Syndication, the technique to broadcast website content across the web.
Nevertheless, online syndication is more commonly provided free of charge, and used mostly as a promotional method to bring attention over a website and its content, or display the content of one website on another, action that resembles the way in which news, cartoon and articles were syndicated decades ago for publication in printed media
Online syndicated content arrives to the end user by subscribing to a website’s RSS feeds, and then retrieving the new published content through a web-based or desktop RSS reader, although many sites provide web browser-friendly news that can be read without needing special readers. These feeds are usually formatted using common HTML, XHTML or CSS elements for this purpose.
However, the power of RSS is not limited to deliver updates to an end-surfer’s reader. It is certain that people may subscribe to an on-site RSS service, but they can also receive alerts via email when such feeds are updated, or simply find the content published in one or several of their favorite websites.
RSS allow webmasters add fresh content from remote websites onto their own web space. Such content can be full of summary text, or simple the title of the new published content with a link back to the website that originates the news. These links are commonly known as “trackbacks,” which usually notify the original author when and where this content is being replicated.
Allowing websites to display content with RSS is recommended to authors seeking to gain exposure or acknowledgement for their writing, but also to any webmaster that needs to boost visitors’ traffic to any given website, and even to improve its search engine placement because search engines index RSS feeds faster than other regular content.
In fact, there are RSS feeds and directories that visit regularly websites searching for RSS updates, indexing the content practically in real time after a website “pings” the service.
Adding RSS feeds to a website may require knowledge or time, but it is worth exploring what RSS can do for your online presence and how this simple syndication can be useful to achieve your goals, professional and financial speaking.