Post Last Let’s Talk Affiliates

In the last post we talked about going over some of
the benefits of business to business marketing.
In this post we are going to talk about whether or not you
should pay an affiliate to promote your product.

Many product owners wonder whether they should pay an affiliate
to promote their product. While I think the answer is generally yes,
there are exceptions to when you want to pay an affiliate.

You can only get so many people to come to your website on your
own. Your pay per click resources are limited and you can only
write so many articles and create so many back links before your
time is exhausted. If you have an army of affiliates promoting your
product, you simply will be able to make more sales. If your
affiliates aren’t poaching off of the sales you would make yourself,
paying affiliates to market your product is a no brainer.

If you were selling chocolate chip cookies, each additional dozen
cookies would cost you money to produce. But digital products
are different. It costs you almost the same amount of money to
produce one product as it does to produce a million. Therefore,
why wouldn’t you want to pick up low hanging fruit by paying
affiliates to promote your product?

Additionally, once you get a customer, you can sell to him or her
for life. If you have structured your product line correctly, you can
pay an affiliate 75 percent of the original purchase price, but
continue to market to that customer for the rest of his life without
paying the affiliate any additional money.

Affiliate marketers are very good at their area of specialization or
they wash out quickly. Some are experts at pay per click and
know how to deliver traffic to your site that converts. Others put in
the time to write articles that pre-sell customers on your product
before they ever land on your page. Video marketing, forum
marketing, and classified ads are other specialties of affiliate
marketers.

So, are there times when it doesn’t make sense to pay affiliate
marketers? Yes, there are.

If you are only going to sell 100 of an item and you have 1,000
responsive people on your personal email list, you will probably
not want to pay affiliates. When you can sell out the subscription
yourself, there is no need to split the proceeds.

Another time when you may want to consider not using affiliates is
when you want to control how the product is marketed. When you
open the product up to affiliate marketers, you lose control of the
advertising process. Marketers could spam safe lists or classified
sites and give your product a bad name.

Most product owners, however, find that the benefits outweigh the
down sides of paying affiliates.

Clickbank is the most popular way to set up an affiliate program
for digital products. PayDotCom tried to give Clickbank a run for
its money, but hasn’t taken off as well as the promoters hoped.
You can also set up a script to run an affiliate program. The $7
script and Rapid Action Profits are two scripts which let you pay
affiliates.

Make sure you look for your next post soon.  We will be switching up on the subject and going to discuss other related subjects for a change of pace…  It might just be every other day or three.. we’ll see…

Best of luck with your ventures,


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