Warning! If you’re ever bored and want to stir up some trouble, go to an Internet marketing forum and post a question asking how well E-zine advertising fares in comparison to other marketing methods.
The answers you get are likely to be diametrically opposed. This is not only because each marketer has his own product to sell – and it is in his best interest to justify the purpose of that product – but it is also because there has been a genuine debate raging for the past few years about the effectiveness and direction of E-zines and E-zine advertising.
There are those who post that E-zine advertising is dead or is near the bottom of a very steep decline. They see the average person as being overwhelmed by superfluous emails on a daily basis – some coming from friends and others coming from businesses and E-zines.
In their eyes, this amounts to a continuing decrease in attention paid to any emails that look business related, even if they specifically subscribed to them.
Additionally, they argue that many people forget that they joined lists and eventually begin to ignore emails coming from that address. And all of this is true – which is precisely why it is important to take it into consideration when you are conducting E-zine advertising campaigns.
So how can you affectively advertise in E-zines and reap a profit from affiliate products?
There are a number of different ways, of which, I will cover three below:
1. Target E-zines that are related to your specific affiliate product.
Create a viral report that is related to your affiliate product (as we discussed in the previous lesson). Purchase sponsor ads in reputable E-zines – and send all of those interested to a page where they can download your viral report for free. This report will have an embedded affiliate link, which will generate sales on your behalf.
2. Create a persuasive solo ad.
Again, start off by purchasing solo ad space in cheaper E-zines – ones that are responsive, but have a low subscription count. Test your solo ads to determine your approximate conversion rate with the given affiliate product. Once you have a rough handle on your profit margin, attempt to market your solo ads in larger publications, including e-zines with subscriber bases of over 100,000. Keep in mind that this will be expensive, but it will also pay off if you did your homework in the previous steps.
3. Last, consider targeting high-end online publications with your ads.
These will include ones that don’t normally include their sites in E-zine directories, such as authority sites that publish a monthly E-zine in PDF format. These often have high response rates and will similarly draw the best response if you use them correctly.
For regular E-zines with reasonable fees, you will want to check out the following site, which lists most E-zines that offer advertising:
If you’re looking for something less expensive, you may want to check out the following URL: