Increasing Your Opt-in Rates

Crafting An Excellent Squeeze Page

If you want to increase your opt-in rates, here are a few principles you must apply to your squeeze page:

  • Use compelling arrows to inspire visitors to take action. Believe me, graphics and aesthetics make all the difference!

  • Craft a compelling E-cover for the special report or E-book you are giving away. If you are giving away an audio Interview, you can show a picture that displays an audio CD or DVD to increase the perceived value of the product people are downloading in exchange for their E-mail address.

  • Use a powerful headline to grab people’s attention.

  • Use checkboxes to inspire people to get involved with the benefits of your free product.

  • Remember to add a disclaimer below the opt-in box to assure people that they are not getting spammed or that their E-mail address will not be used for unscrupulous purposes.

    What You Must Avoid At All Costs

    If you want to build a solid relationship through E-mails, you must be very careful NOT to commit these E-mail marketing ‘sins’:

    • Spamming! Never, ever ‘spam’ your mailing list. Even though they have given you permission to E-mail them, that doesn’t mean that you can send them E-mails and sales pitches on a daily basis. Learn to send E-mails at strategic intervals.

    • Mailing them only when you are selling something. No one wants to be on your list if all you ever do is sell, sell, sell! The reason people join your mailing list is because they want something of value for being on your list. If they fail to see your value, they will unsubscribe even faster than you can say, “opt-out”!

      Rushing your Emails. When you are doing a promotion, one of the biggest mistakes you can make is that you rush your E-mails to the point that the mistakes are spotted by most of your subscribers. Having too many mistakes in your E-mail will make you look unprofessional. It is quite embarrassing when you spell a person’s name wrongly (the word {first_name} appears instead of the subscriber’s real name) or worse… screwing up your affiliate links!

      Not mailing your list for a long time. The opposite of spamming. If you don’t keep in touch with your subscribers for a long time, they will tend to forget who you are. And that will severely damage the relationship between you and your subscriber.

      Not relating to your subscribers. When every new product launches, there is a tendency to mail your subscribers all the time while forgetting that the product doesn’t relate to the subscribers at all. You don’t want to sell cat food to people who don’t own a pet!

                The Speed of Trust: 

In a nutshell, building relationships through E-mail marketing is all about trust. The more a person trusts you, the easier it is go get them to do what you want them to do.

It may take a long time to build trust but remember that trust can be shattered overnight.

Always put yourself in the shoes of your subscriber and give them as much value as possible and you can be sure E-mail your way to victory!

Next post:  Suprise subject.  Until then, see ya later…


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