In the last post, we talked about how social media promotion can make you more money. In this post, we are going to go over how to promote your business using videos.
Marketing is one way for us to build our business into something respectable. Using video marketing is a great way to promote any business. People love videos and they make your website more interactive so it’s important to use them if you can.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to hook them. The first 10 to 15 seconds of each video should be the strongest. This is where a special point-of-view or teaser can help entice them to watch the whole video.
Content is King, even in video! If it’s not fun to watch or providing great information, why would anyone watch it? When it comes to video promotion, it’s very important to come up with content that people actually search for and take the time to watch
Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, it can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.
In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.
Pay attention to the analytic charts regarding your videos. You can see things like how many video views you have, when it is viewed and where the traffic comes from. These findings will give you more information on your niche and help you improve your campaign.
Never, never, never try to sell your viewers something in your video. Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product. By offering relevant information, your visitors are more apt to visit your website, which could in turn result in a sale.
The right way to video market your company has been laid out before you, so you should now be prepared to get down to business. Using the ideas, which now swirl in your head, draft a campaign that you believe will work and follow through with it until you reach your goals. Good luck!
Make sure you look for your next post soon. We will be talking about generating new leads with PPC marketing.