Know Your Audience
All marketing boils down to this fact. You can’t escape it. You must do your due diligence and take the time to study your audience. If you want results you have to know your intended audience intimately. If you want to inspire your audience to act on your information you have to speak to them in their language.
You must know where they live and work, as well as what they do for fun. You must understand how much money they make, and how much of it they can afford to spend on extra items. You must understand what things cause them problems and how your products and services solve their problems and be able to communicate that via social media.
Check The Stats
All social media has their own stats which you can read yourself. They have over all stats, plus usually the ability to look at your personal stats.
Combine what you know about your audience, with what the social media you’re using says about when people are more likely to read your messages, then start from there.
Many people ignore the numbers, but nothing is more important than numbers when it comes to getting your message out to your audience at the right time, and in the right place. Your message could be perfect, but if no one sees it, it won’t matter much. The numbers matter.
Test Your Assumptions
Once you have created some assumptions from what you know about your audience, and what the statistics tell you, do a test. Choose two or three times to send out the same message. Then check the numbers. Which time got the most opens, shares, and action. If there isn’t much difference you may need to run a test on your headlines and message too.
Do not skip A/B testing in your marketing endeavors. If you don’t test your actions you will never know for sure if what you’re doing is truly working as well as it can work. You won’t be able to expand upon your successes and do better each marketing campaign. By testing, you will always keep doing better.
Finally, it’s important to take what works, expand upon it, and improve your social media marketing. If one thing is clear when it comes to social media marketing and marketing in the digital age is that change is continuous, due to that, you’ll always have to keep studying your market, analyzing the data, and testing the results if you want to rise to the top of the social media marketing game.