In the last post, we talked about how to promote your business with videos. In this post, we are going to go discuss how to generate new leads with PPC marketing.
Every business owner knows that the key to a successful marketing campaign is leads. Without leads your campaign will fail and you end up losing a big chunk of your marketing budget.
As I have mentioned before there are many PPC search engines available including Google Adwords, Yahoo Search and Bing Ads, which are three of the most popular places to start. Each one of these ad platforms operate on the same basic premise. They display your ads on relevant websites and you pay them every time someone clicks on your ad. While they are all similar, they each have their own guidelines to follow.
It is a good idea to familiarize yourself with the rules and regulations before you begin your campaign. The all provide extensive help files and tutorials that you can use to help further your education. You can check them out by visiting the links below.
To understand how pay per click works, let’s pretend that you have a website about collectible toys. You’ve written a great guide all about collectible toys and you sell it from your website. Maybe you also sell some rare pieces.
You want targeted traffic to come to your website. In this case, it would be people who have searched for collectible toys online. They are already interested in the topic of your website. That’s makes them targeted traffic.
The best keyword to use for your pay per click campaign would be collectible toys. But there’s a pretty good chance that other people might want that same keyword. So you would have to bid on it, and the highest bidder gets to use it.
If your website was especially designed for people who want to learn to make money with collectible toy’s, your phrase could be more specific aimed just at them. This keyword might bring you better-targeted traffic and have less competition.
Once you have your keywords and you decide how much you want to spend per day on your PPC campaign, then the company will display an ad that links to your website. If you won the keyword collectible toy’s, then when someone searches on that phrase your ad will be displayed on the search page.
Also, if there are websites dealing with collectibles, toy’s, and other related keywords that have joined the network, your ad may display on those sites so that their visitors might click through.
Your ad will be displayed until the purchased number of clicks have occurred, then it won’t display again until the next day. If you’re getting 100 clicks for $5, and you’ve set your budget for $5 per day, then even if you get 100 clicks in 20 minutes the ad won’t display again until the next day.
Because you can plan your campaign like this, based on a budget per day, PPC is an excellent way to market your business, products or services. It’s best to start out slow with a small budget of around $5 per day. Let it run for few days. If at the end of that time you’re not making sales out of all those clicks, then you know you need to adjust your ad copy.
It might be that your ad copy needs changed, or your landing page needs tweaked or it could just be that the keyword you chose isn’t hitting the right market. All of these things can be adjusted through careful testing, tracking and campaign management.
Make sure you look for your next post soon.