Online creation of contents and marketing has been strongly influenced by the social media. Creating different contents that are designed to become very popular on the social sites has turned to be a great art. A good content always has significant and substantial long-term and short-term impacts (from the direct traffic and the social sites). The idea is that many businesses can become very successful if they are improving their own search visibility.
First of all it is about the on-page optimization. This means that the words, especially the intra-site links, the headers and titles always answer the particular questions that the prospects ask on the Google. In this case you must start with an analysis of the keyword so that you will know which phrases and words can be targeted.
Then it is about off-page optimization. This means that you have to obtain incoming links from other related blogs, web sites or online directories. Search engines consider that the incoming links are “confidence votes” and if you get more great links it means that your traffic and rank are increasing.
Now ore and ore business are aware of the big opportunities and the low cost offered by social media. They have also observed that it has become very hard to make a splash there. But the key of success is not to get rid of your competitors but to try to develop a well done content strategy that can be able to engage the prospects and customers by addressing to their most important needs.
A content strategy must focus on the needs of your business prospects. You have to be always alert to the new and great opportunities so that to be always able to engage the audience.
Blogs are considered very important marketing tools because they have the great power to increase a business online visibility. Because every blog post means a new and a special web page, and every new web page is a great opportunity to properly rank for given search terms it is very easy and quick to target new phrases that contain new keywords with a blog. Blogs that are rich in keywords are able to monopolize the first pages of the search results.
The conclusion is that nowadays a successful business always uses social media and the optimization of the search engine because in this way they increase the business visibility on the Internet and attract visitors on their own sites. The result is that their conversion rate increases and their business grow.
For a successful visibility formula you must use combinations of blogs, SEO, social media, and email marketing. In order to know how to successfully mix them you have to measure this combination with analytic regularly.