Create Targeted Advertisements
In order to create the most compelling, responsive and profitable advertisements, you need to utilize Facebooks option to heavily target and tailor your advertisements based on your target market.
With facebook, you can set your ads up so that they appear only to specific people, based on age, location, gender, interests, hobbies or even based on the groups they have joined within the Facebook community.
You will want to conduct market research so that you can accurately define your target market and develop advertisements that target specific segments of your market.
Facebook implores a quality control system to ensure that the advertisements that run throughout their community stay within their guidelines and do not offend or disrupt member activity or overall experience.
Use their quality control system to develop compelling advertisements that stand out in the marketplace, and capture the attention of potential buyers.
Also keep in mind that Facebook advertising is based on display, rather than search. This means that your ads will be automatically triggered to appear based on your settings, rather than when a user conducts an on-site search.
Users can also choose to rate advertisements, helping to retain quality throughout the community.
Facebook Ad Creation – The Process
The actual ad creation itself is an incredibly simple, 3-step process. Facebook virtually walks you through it every step of the way, and even a beginner can quickly get the hang of it: However, it always pays to know how Facebook ads work in the real world, as well as familiarizing yourself with all the factors that affect Facebook Advertising success or failure, so you can plan your Advertising campaign wisely, well in advance.
The basic process runs like this: You either visit Facebook Advertising directly – or click on the “Create an Ad” link that will appear regularly in your Facebook page right-hand sidebar (along with all the other Ads targeted to your preference that you usually see).
You click on each of the 4 tabs in turn (and there are additional links, if you need more in-depth information; as well as – you’ll notice – a “Contact Our Sales Team” link in the bottom bar).
It’s so simple that it would be redundant to repeat the whole process here, but it helps to know some additional factors affecting the Ads, as well as tips for producing the best-converting ones.
Next post: Let’s answer some common (and not-so-common) questions…