Placing classified ads, both online and in print, are a great low-cost way to reach potential subscribers. There are, of course, tons of places to list free classified ads, but the one or two click-throughs you’ll get for the amount of time you’ll spend placing them just isn’t worth it.
When composing classified ads, remember that you have limited space to get your message across. You might consider using the same formula as the one for PPC campaigns: an ad title, a few descriptive lines of text, and your site’s URL. For print classifieds, check out your local and regional newspapers. Categorize your ads appropriately: if you have a product about how to work from home, you could probably place it in the Employment section, but if your product is about diets or relationships, you should advertise in another section.
There are also many online venues for placing classifieds, from fixed sites to newsletters. Many newsletters make their profits from placing classified ads; if you can find one relating to your topic with a large subscriber place, it may be worth buying an ad—or even a sequential ad series (once again, repetition of your message is the key to convert prospects into buyers. If the same subscribers see your advertisement for three weeks in a row, more of them will visit your site).
The best way to place classified ads is to seek out e-zines and newsletters that either deal directly with your topic or would be of interest to your target audience; find out how large their subscriber base is; and ask about rates. Comparison shop: look for well-written newsletters or e-zines with low rates and discounts for sequential listings. This will help you make the most of your advertising dollar. Check out these newsletter and e-zine directories to get started:
E-zine Directory: Over 3,000 e-zines and newsletters searchable by topic or keyword.
Jogena: Hundreds of e-zines, list updated frequently. This site also features a directory of free e-books you can download and give away as incentives to your customers.
eZINESearch: A directory of over 10,000 e-zines and growing, with top 100 listings arranged by category.
ListCity: Thousands of e-zines and newsletters arranged by topic and searchable by keyword.
Remember when we mentioned prefacing your autoresponder messages with a statement that included “…someone else indicated you would be interested in receiving this material”? This is where co-registration lists come in.
Signing up for co-registration lists basically enters you into a partnership with other internet marketers who are selling products similar to yours. Each person on the list agrees to request that their subscribers agree to allow their “associates” to send them product information. Co-registration lists are a cost-effective, ultra-fast way to build a huge subscriber base, and work faster at bringing results than just about any other method.
The downside to co-registration lists is that they are typically the most expensive method of list-building. Still, we’re not even talking in hundreds of dollars here. Like PPC campaigns, you pay for subscribers on a per-click basis, and only for those subscribers who actually complete your sign-up process. The average cost per subscriber is around 10 cents. With a quality co-registration list, you can amass a great targeted subscriber base in as little as a week, and start selling your product right away.
Try these co-registration list building services to get started now: