In 1990 Archie the world’s first search engine was introduced to the World Wide Web followed by other several others that did not use any algorithm to display search queries results. The commencement of the new millennium has witnessed fierce completions among several search engines for internet search. Some of the big names were Lycos, AOL, AltaVista, Excite, HotBot, InfoSeek, Yahoo, MSN and Google. The mighty Google was just another search engine trying to make a name for itself. In the year 2002 Google started to quickly gain huge market share forcing several search engines to close their doors in the following few years.
Unlike Yahoo and MSN Google focused primarily on being the best search engine. On the other hand Yahoo and MSN spent billions trying to be the best at everything only to realize years later that it was a devastating mistake. Google hired the smartest people on the planet to develop a highly sophisticated algorithm that produced most relevant search results in less than half a seconds, Google’s strategy proved to be the best. In October 2015, comScore reported that Google had 63.9 percent of the search market.
The History of PPC Search Engine Marketing Continue reading
With the exponential increase of internet users on various handheld devices, SEO and digital marketing has become even more pertinent. However, although concentrating on your SEO techniques and making the most of digital marketing is recommended, too much of either one could end up having a negative effect on your business. This is because inundating your content with both could lead to a disconnect with your target demographic. Here some ways that you can make use of search engine optimization effectively and ensure you are making a genuine connection with your potential customers.
Go easy on the keywords Continue reading
As a marketing expert with over 10 years experience in organic marketing and 6 years AdWords (PPC) experience I’m often asked the question, which is best for my site, PPC or Organic SEO?
All niches and businesses are different, so are their target customers, areas they cover and their marketing budget. A good professional marketer will analyse both PPC and Organic SEO and tell you the best option for your business and budget.
PPC is great for new sites/businesses targeting a competitive niche, unfortunately in a competitive niche the bid required to have your ad seen at the top of page one for 80% of searches can be phenomenal and cost more than a lot of businesses are willing or able to pay. Continue reading
It is undeniable that an explosion in the amount of content shared through social networks such as Facebook, Twitter and Google+ has taken place and that it has an effect on the search. Socially shared links are treated differently than other link types by the search engines, but search engines do notice them and we cannot deny the rising importance of social channels. Search marketers with a large social circle who shares a lot of material, stands a better chance to see their material promoted in the search result as Google began to incorporate a huge number of social signals into its search results. Logged-in users can also receive personalized results that include information about content that was shared by the searcher’s social circle. (Twitter, Facebook, Google+, etc.) When you have a large social circle and share a lot of material you have a better chance to have your material promoted in the search results.
However, while social shares do affect rankings, good quality links are still far more superior in promoting the popularity of website content than any other method.
“Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node”. – Wikipedia definition. Continue reading
Most people who use search engines will find something they want in the first 10 results. It is for this very reason that so many never even bother to look beyond that, meaning even if you’re at number 11 but lack proper SEO, you may not get noticed. It stands to reason therefore why, every person who runs their own website wants to get a search engine ranking in the coveted top 10.
Having your site optimized for search engines can help you to achieve top rankings. To enable you to get closer to your goal of being ranked in the top 10, here are several SEO tips that can help.
Tip #1 – Create and Maintain Content that is Site Relevant
Creating top-notch content is important and you’ll need to maintain this by adding fresh content on a regular basis. It is important that the content you use includes your keywords as well.
When creating content, make sure it is easy to read and relevant, or you may lose ground in search engine rankings. When you’re writing your content, make sure that related keywords are included, which will back up the keywords you’re trying to optimize the content for.
Tip #2 – Pick Out Targeted Keywords for Your Site Continue reading