Have you ever met a client that said, “I feel like I already knew you”? That’s the kind of rapport you want to build before your potential clients ever pick up the phone or reach the front door of your office.
How do you do it? You tell your story. In your words.
Getting your message out in an easily digestible format for consumers is the best way to get them to know and understand you and the products and services you offer. Try these ideas:
- Use video. Posted on your website and hosted on your YouTube channel, the easiest way for customers to get to know you is to see videos of you introducing your business and explaining some of the frequently asked questions that you get from customers. 80% of online users will watch a video, while only 20% will fully read your website.
- Write a good “our story” page. Everyone appreciates understanding that there are real human beings behind the products and services they buy. They actually do want to know who you are and what you stand for. Make sure your about us page conveys who you are even if you keep it short and simple.
- Give personalized tokens of appreciation. At your first point of contact, make sure you have a small token to give customers to take away. It can be a small, inexpensive item, but make it memorable and brand it with your custom messaging.
If you take the time to reflect on your own journey, on what exactly has made your business unique, you will be able to properly communicate your value to people who are first getting introduced to who you are and what you do. Something that helps is to think about the human elements of your company successes. What were the struggles involved in setting up your infrastructure? What were the real lessons you learned, that you couldn’t unlearn if you tried?
Once you are able to pin down your own epic story of company success, you will be able to mimic those values within the marketing and outreach efforts you are using to get clients. Bottom line, people absolutely love to hear genuine stories of how people failed, succeeded, failed, ad infinitum. Your story, once thought out and chronicled within great content, will capture the imagination and admiration of potential clients visiting your site or receiving a handout.