Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website.
These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate perception.
You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of
information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be.
For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis
will be of overall trends in visitor behaviour. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out
what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit
Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.