In the last post we talked about choosing the right
opportunity for you. In this post we are going to talk about using a
good internet marketing plan for your business
It’s no big news to say that the internet has transformed how world
business thrives. Companies of all sizes are taking the power of
web marketing and using it to promote their products and
services. This is the norm amongst companies starting up who
desire a fast and vast global reach.
Sites like PRWeb and PRlog allow you to submit a press release
on your latest innovation and have it read by thousands of viewers
on Google news. Not to mention that those sites have a high
ranking on the search engines so provided your press releases
are written properly informative, showing the benefits, and
optimized for search engines with the correct choice of keywords
used to find your products that press release will be found over
and over again.
It’s all about clickthroughs. This is the action someone takes when
a site link or button is pressed to open a web page containing
details of the product or service. Depending on the suitability to
the interested visitor, this could be a conversion to a sale. This is
the essence of the internet in marketing for businesses.
Google offer a wonderful set of tools to augment any plans set out
by the marketing department or the sole marketer. Google
analytics allows you to track all your visitor activity and conversions
and plan out campaigns around those findings. You can research
the right keywords that will allow your site pages to rank high in the
search engines so people will find your site.
Using the internet, you can build a fast mailing list by starting a
blog and inviting people to opt-in for a newsletter or a free product.
This in turn provides a good ROI (Return On Investment) that other
forms of media cannot compete with. Your web site is operating
24/7, literally taking orders while you sleep. This has left many
traditional channels for media exposure quite redundant which is
why so many magazines have spent a lot of time crafting a web
The internet in marketing strategies involves so many aspects that
will drive a business. You can send email newsletters that launch a
product or new benefit to a mailing list. Video has invited a wealth
of possibilities by inviting viral marketing with video clips showing
business promotions. YouTube has become a platform for
business launches as a result. There is podcasting, distributing
audio files that talk about a business venture. People are moving
away from TV, radio and the yellow pages in vast numbers to
gather up to date information on the web.
A series of articles placed in blogs and article directories like
goarticles.com and USFreeads.com can catapult a product
launch. All you need to do is provide your email address or a link
to your web site. Google Adwords allows you to bid on popular
keywords allowing for direct targeting to your services using
search engines. Care needs to be taken here as it can be
expensive so consult an SEO expert initially about using the
internet in marketing with Adwords.
An online shop allows you to sell to anyone globally. Your revenue
potential then becomes limitless.
Make sure you look for your next post soon. We will be talking
about some of the steps needed to build your own system for
Good Luck In Your Success
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