In the last post we talked about finding an internet marketing
expert that you can trust to teach you. In this post we are going to
talk about improving your internet marketing results by offering
Do you want to improve your internet marketing strategy for your
business? Have you found that what you are currently doing is not
taking you far enough? Are you struggling to get to the next level?
The best thing you can do to improve internet marketing strategy
is to value your customers.
Unfortunately, many marketers see their customers as “marks.” If
they buy your snake oil and don’t like it, there are millions of more
fish in the sea. But if you want to improve internet marketing
strategy, you need to change your mind set.
A customer relationship is a valuable thing. There are two parts to
this. It is much more expensive to acquire a customer than it is to
keep one. Once you have sold a product to a satisfied customer,
they are much more likely to come back for more.
That’s one reason why it is important to develop an maintain a list.
Once you have established value with a customer, you are able to
go back to them with new product offers. Customers buy from
people they trust.
This is true whether you are selling affiliate products or your own
products. If you are selling affiliate products, and people trust you
to make recommendations, they will buy through your links.
Think about the books that serve as “guides” for travelers. Hotels
fight to get “5 star” ratings from various directories because it can
significantly increase their business. Affiliate programs should be
vying to have you recommend them because a recommendation
from you should bring in a flood of traffic.
If you are selling your own products, this remains true as well. If
you sell a customer an initial product and he or she likes it, they
will probably be interested in a similar product you have to sell as
Bring them into your product funnel. You should plan up sells and
down sells for each product you sell. Look at ways to repackage
the products to add value. For instance, you can turn an ebook
into an audio book and sell it again. Or, you can turn a bunch of
short reports into one package.
If you value your customers, you will improve internet marketing
strategy all around.
P. T. Barnum is “famous” for saying, “there’s a fool born every
minute.” The truth is there is absolutely no record of him saying
this. Joe Vitale named his biography of Barnum “There’s a
Customer Born Every Minute.” That’s the mind set you should
if you want to really improve internet marketing strategy.
If you see the people on your list and the people who visit your
website as customers, you will develop relationships that will last
for many years. If you treat them as “fools” they may buy once, but
they will be loath to ever purchase something from you again.
Furthermore, when you treat people as “marks,” it cheapens the
whole buying online experience in general. It drives people to “big
names” like Amazon rather than the smaller distributors who can
offer real value.
Don’t fall into the “fool” trap. See and treat your customers as
valuable because they are. That’s how you improve internet
Make sure you look for your next post soon. We will be talking
about simple things that will make internet marketing work well for
In the meantime, stop by our sister site Ebooks4Prosperity Click Here! Be sure and come back here to read and learn more…