In the last post we talked about how to get a buzz going online
about your business. In this post we are going to talk about
understanding your target market for a more successful marketing
Before you can do any good advertising your product and service
or undergo any decent marketing campaign you have to know your
target market. In the world of internet marketing you need to be
able to know as precisely as possible all the information you can
gather so you can custom tailor your marketing mix to be more
You will need to know about their demographics. On any online
marketing campaign you need to know who it is that you are
reaching out to.
What does your ideal customer look like?
How old are they?
What income bracket are they in?
Where do they work?
Where do they socialize?
What are their buying habits?
The marketing strategies that you incorporate are going to use all
this information. Fortunately it doesn’t take much to find out much
of this. If you are targeting a certain geographic area, use the
internet to find out as much demographic information as possible.
In the US use the chamber of commerce for that area.
For your market targeting you will also need to know about their
geographic location. What is the culture there like?
Get familiar with it and find out what things are typical for that
region. Make sure you find out not only what marketing strategies
are popular but find out also what things are taboo. What may
seem harmless to one region may be a death sentence to your
marketing strategy if your marketing research doesn’t find this
You also need to see what other factors might affect the buying
decision and behavior of your target market.
What styles are in fashion for your target markets?
What type of climate is it?
Are they free with their money?
It may seem like a lot of work but if you want your marketing plan to
work, all of this research is going to pay off.
The most important part of your marketing research will be
understanding your customers needs. The more you understand
this, the better able you will be to create an ad campaign. This will
help bring about some effective branding of your product and
services as a viable part of their buying pattern.
Your best way to find out about your target market, though, is to
spend time where they are. If your hope is to have a coffee shop,
you are going to want to see first hand what works and doesn’t
work You will want to know what the atmosphere is like in a
successful coffee shop and spend time talking to customers to
find out what they like and don’t like about it. The same thing is
going to be important for any online marketing plan.
Wherever it is that your potential customers go to find out more
about what you are trying to offer them, go and spend time there. If
there is a forum that is used by those who typically are interested
in your product or service, be a member of it or spend time
reading what is going on. Get in the shoes of your target market
and find out what it is like to be them.
The more you can understand them, the more effective you will be
a marketing to your target market.
Make sure you look for your next post soon. We will be talking
about effective keyword search engine ranking.
In the meantime, click this link Ebooks4Prosperity, to check out all the cool ebooks for learning about the internet today!
See ya soon…