About Internet Marketing Post 15

In the last post we talked about how a good marketing strategy
will get more targeted traffic to your website. In this post we are
going to talk about a few quick search engine optimization tips
you can use to get more traffic to your website.

Getting your website to the top of the search engines is crucial for
a thriving online business. Unfortunately, very few people really
know how to do this. In this tutorial, you’ll get a “crash course” in
what to do to get your website to rank highly. We’ll cover all the
basics in an easy to understand manner so you can apply what
you learned right away.

Keyword Research

Keywords are the words that your user types into Google to try and
search for websites. What keywords do you want to rank highly
for? It’s important to choose what keywords you want to rank for
before you start optimizing your site.

See how much volume keywords get using the Google Keyword
Tool.

Optimize Your Title Tag

The next step is to optimize the title tag on your website. The title
tag goes between the head tags and looks like this:

<head>
<title>Your Title Here</title>
</head>

Make sure your main keyword appears once or twice in the title. If
you have a secondary keyword, put both of them in the title. Don’t
have any keyword more than twice.

Optimize Your Site

There are many other factors that are important for onsite
optimization. Two of the big ones are your header tags and your
keyword density.

Use <h1> for your headers. In between them, make sure you
mention your keyword at least once.

Use your keyword often in your text, but don’t make it sound weird
to do so.

These two factors have an influence on Google, but not nearly to
the same degree as before simply because people abused the
system.

Get Quality Backlinks

The next step is to get good backlinks from sites that are related
to yours. There are many ways to do this. Here are some of them:

– Submit free press releases
– Offer to write articles for other sites in exchange for a back link
– Pay for it
– Submit your site to directories
– Link to them and ask them to link back
– Post comments on related blogs
– Etc

Be creative. Come up with ways to get back backlinks to your site.

Optimize Your Anchor Text

If you can, ask the website owners who are linking to you to create
their link with good anchor text. A good anchor text is a link that
has your keyword in it, rather than just click here.

For example, if you’re selling woodworking workshops:

Bad: *Click Here* To learn About Woodworking Workshops

Good: Click This Link to *Learn About Woodworking Workshops*

Where ** = The Link Text

Wrapping it Up

If you select your keywords carefully, optimize your title, your h1
tags and your keyword density, get quality backlinks and optimize
your anchor text, you’ll be far, far ahead of your competition.

In fact, you now know more about how to get your website to rank
well in the search engines than most webmasters on the internet.
Now it’s time to put this knowledge to use and really see the
results. What you learned here can literally double your business
overnight.

Make sure you look for your next post soon. We will be talking
about how to get a buzz going online about your business.

Best of luck with your ventures,


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