In the last post we talked about why effective internet marketing
begins with a business plan. In this post we are going to talk
about using ebooks as an internet marketing strategy.
An Ebook internet marketing strategy can vary from plan to plan,
but the most important thing is that you do have a plan. Some
people write a report or even a large tome with no plan as to how
to sell it. There’s an “if you build it, they will come,” mentality. In
this article, I’m going to give you an ebook internet marketing
The first ebook internet marketing strategy I’m going to discuss is
the scenario where you haven’t actually written the product yet.
This is the best way to go. If you have already written your ebook
but still need a strategy, I will discuss that in the second half of the
First of all, you are going to have to decide on the delivery
mechanism. For instance, is this something you are going to
promote on Clickbank? Are you going to promote it to your list
only? Are you going to get JV partners? All of these things should
be taken into account before you do anything else. For instance, if
you are going to sell through Clickbank, you will need to develop
affiliate tools as part of the sales letter process. If you are going to
be working with JV partners, you need to get them lined up. So,
start working on the mechanism first.
Next, you are going to write your sales letter. Yes, this ebook
internet marketing strategy calls for the sales letter before the
book is ever written. Promise the world in your sales letter. Let
people know you can cure cancer, fly them to the moon, or solve
all of their financial worries.
Now, you’re ready to actually write the ebook. Go through your
sales letter and actually make good on all of the promises you
This backward step internet marketing funnel is very effective in
helping you to develop an ebook that actually sells.
But, some people have already developed the ebook and know
they want to know how to market it. This is the position most
people find themselves in. Unfortunately, you are at a
disadvantage, but it can be overcome.
In this case, the ebook internet marketing strategy involves figuring
out the delivery mechanism (such as Clickbank), then writing the
appropriate sales letter for that medium using your ebook as the
basis for the sales letter. You may find that you need to revise
parts of the ebook based on holes in the sales letter. You may
want to make promises in the sales letter that your ebook doesn’t
deliver. If this is the case, go back and rework the ebook so that
you can deliver what is promised in the sales letter.
In sum, there are three steps to an ebook internet marketing
strategy. First, you have to determine the delivery mechanism.
Then you have to write a sales letter. Finally you write the book. If
you have done this backwards, it will mean more work in the short
term because you will have to correct the mistakes you’ve made.
But, it can be done.
Don’t believe that just because you’ve written a great ebook that
people will buy it. You have to have an ebook internet marketing
strategy to sell it.
Make sure you look for your next post soon. We will be talking
about how a good marketing strategy will get more targeted traffic
to your website.
In the meantime, go look over our sister site. It offers a wide array of internet marketing e books and other interesting categories. Ebooks4Prosperity
Best of luck with your ventures…