Sell Feelings Not Facts

I’ve been hearing for years that a successful business needs to have a USP (unique sales point).

The problem is that most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing.

So instead of losing sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point), could be.sell emotions with value

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be – “We have a 24 hour delivery service” The ESP would be – “You’ll be enjoying our product the day after ordering it”

A USP – “Our prices are very competitive” The ESP – “You’ll feel you’ve received value for money if you buy this”

As all good sales people know, we don’t sell a feature (USP) we sell a benefit (ESP). Continue reading

Get them with a powerful sales letter!

The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them.

People love to read good stories, tell them stories that illustrate a point you are trying to make.storys sell your products

Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors.

Increase their curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more. Continue reading

5 Crucial Home Business Tips to Realize Financial Freedom

Starting your home business is the easy part, but realizing your long-term goal of financial freedom takes much effort and dedication. There are many ways to operate a home business, but the tips below outline some solid principals you should follow to earn a steady income from home no matter what your home business.

1. Set Goals for Success Stay focused, never give up

Setting goals will help you stay focused on what you want to accomplish within your home business. Start with long-term goals for where you would like to be financially five, ten, even fifteen years from now. Next, create short-term goals for daily, weekly, and monthly achievements. To attain financial freedom is a great long-term general goal, but it will take many small goals to reach this level. You’ll need to set small goals to create a steady cash system. A home business will go nowhere without goals, so take this step before starting any other tasks.

And get to this page and read some really cool information that will get you there faster!

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Running a Business on Limited Resources.

When I first started my business, I went to the bank for a business loan. Simple enough, right? I had my business plan in order, an itemized list of everything that I would need to successfully run my business, and all the necessary documents.

To put it plainly, I was turned down. Why? Not because I did not have the credit to back it up, or did not have a good business plan. business plans

The reason the bank man gave me was “because I did not understand that over 90% of businesses fail within the first year, and that I was not prepared in case mine did.”

While I understand he was attempting to look out for my best interest, I felt cheated. He was not even going to give me the opportunity to fail.

On some level, everyone that goes into business for themselves understand that chances are, the business will not make it past it’s first year, and I was no different. Continue reading

Back-End Offers – Make Real Profits

Often the real profits lie in back-end sales.

Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already “sold” on the product or service, based on your sales material or presentation.

The back-end offer should supply the answer to “what’s next?” It should be related in some way to the original product, and the most successful back-end products are higher-priced accessories that makes it easier of better for the buyer than simply having the original. back end offers

A back end product should further enhance the product that the buyer intended to purchase. Whatever the original product does, a good back-end product will make it faster, better, more detailed, more complete or easier to use and benefit from – in essence it is far more helpful to the prospect in satisfying his wants, than is the original, more basic product.

Keys to Success

The success of back-end products can be attributed to having a captive, highly targeted audience who is definitely interested in achieving a specific result or solving a specific problem. The add-on product makes it easier to solve the prospect’s problem, quickly.

read about products that will take you to the next level of success…

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