Recognizing that the time had come to replace our hot water heater, my wife called our plumber to schedule an appointment. She placed the call at about 11 a.m. When the agent asked, “Would you be available between one and three?” Lori asked, “Which day?” The agent replied “Today of course.”
Hearing a strange noise coming from our furnace, another call was placed. Again, the appointment was made and the problem was solved the same day. (Are you surprised that the furnace and the plumbing company have the same ownership?)
Earlier this week my wife had a problem with her knee and after seeing our family doctor she was referred to a knee specialist – a specialist considered one of the best in Indianapolis. When she called for an appointment, I feared the worst. Instead, she had an appointment within 24 hours.
My guess is that as you read each of these short stories. You are surprised at the service we received. The fact is, this level of service should be the norm, but sadly isn’t. Our experience has lowered the expectations of most of us. Continue reading
Just imagine. You have walked out of a shop or put down the phone after purchasing something and your immediate reaction is “Wow!”
How do you feel? Excited; satisfied; fulfilled … eager to return and buy again? Wouldn’t it be great if you could get your to feel the same way about dealing with you?
Lots of small business owners (and not so small!) seem to think that the customer is merely an interference. But how can you get your customers all pumped up and ready to do business with you again?
I’ll share some tips on exactly how you can get a ‘Wow!” response and show how it can positively impact your bottom line. Get promising These days too many businesses seem reluctant to commit to anything. Continue reading
Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up.
This all sounds very exciting. But it is not easy to get very good clients and all the more difficult to retain them. After all, whatever you do, your competition is trying the same and may use better techniques to get business. Are there any innovative approaches to client relationships?
We are talking about direct sales in this discussion and not about selling merchandise to large consumer base. For example if you are a contractor maintaining air conditioners in clients work places.
Or a direct seller of computer hardware to business buyers, and all such businesses where your sales to individual clients are large, and you are in direct contact with clients. Continue reading
What does value mean? When addressing this fundamental question I first thought about its relationship to money which got me thinking about when money was invented and who invented it. Internet to the rescue…
What is money?
Money means different things to different people — to you it may mean coins, notes or credit cards. To some people in developing nations it may mean beads, shells, acorns or human toes. In short, money is whatever we think has value.
So who invented it?
The first written records of the use of money date from 1200BC, in the area of land now known as Southern Algeria, although then it was covered with water. Inscriptions in stones record that ‘twelve shekels’ were paid into the bank account belonging to Algar Hammurabi, in return for ‘use of his daughter’. Twelve shekels in today’s money would buy you hundreds of prostitutes, all better looking than Hammurabi’s daughter, who was, by all accounts rather dull. Continue reading
Repeat business is the key to ultimate long term success in any business.
Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to encourage regular purchases on an on-going basis.
Encourage customers to come back frequently with special sales, events, frequent-buyer programs, credits towards gifts, unique offers or reminders.
In order to make this strategy work best, you need to buy aware of your customers preferences, buying patterns and styles. It’s very different between industries as well as individual customers. A window contractor might only buy regular supplies once every 4 months. So if you’re supplying this outfit with screws, caulking, glazing tape, and the like, you’d better be aware of their buying habits, or else you’ll be wasting your efforts and probably annoying them at the same time, by not being aware of their preferences.
Keys To Success Continue reading