Do you want to start making podcasts to start promoting your website? Well it’s a good idea if you choose to do so. I think podcasts are an underrated marketing strategy, but in my opinion, it’s just as good as YouTube. You will hear a lot of people say how YouTube did nothing for their website promotion, and how other “lower” traffic sites gave them better results – podcasting included.
So podcasting can be an excellent strategy for you to use in your online business. It’s just up to you to see if you want to use it or not in your internet business… but I think you should. It’s not hard or complex to understand. Create an audio file, convert it to MP3 format, and then upload it to a site like iTunes (biggest podcast directory).
But before you do that, there is some other things that you will want to do if you want to succeed with your podcast marketing today. I want to reveal to you some of the things that you could be doing to market your podcasts effectively, so that it can bring you the traffic, leads, and eventual customers that you desire. Here’s the first thing that you should do:
1) Go into a niche
Niche marketing is very important and is something that should be at the cornerstone of your marketing. I like niche marketing because you can get sales fast, and most of the time, the marketplace isn’t saturated. But aside from that, niche marketing lowers your costs, helps you to identify your audience easier, and will help to remove a ton of competition that you would have faced if you were in a broader market.
Niche marketing is essential, and most of the time, you can charge higher prices for your products and services because of it. It’s just a smart move, and your audience will be more receptive to what you have to say (and offer)… especially if your information is good. Here’s another thing that you can do to market your podcasts effectively:
2) Submit to iTunes and other podcast directories
Now I spoke about iTunes earlier, but you have to understand the magnitude of how being included on this site will benefit your business. Every month millions of people go to iTunes and look for the things that are on their mind. If you submit your podcast content to iTunes, there’s a great chance of being found and seen on the iTunes marketplace.
This is the largest podcast directory on the internet, but there are others also. You will want to submit your podcast to these other small directories online too. This is how you can expand your reach, plus get recognized in a niche market and niche site that very few people are taking advantage of.
Hopefully you will use podcasting in your online business today. It’s something that can earn you a lot of things just by submitting simple audio files to the podcast directories. You can gain an audience, trust, a following, and more profits just by sharing your information this way. So take hold of it.
Good luck with using podcasting as a marketing strategy today.